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Continue with Chapter 1Back to overviewThe simplest way to see him: anything you can do on a computer, he can do too. Anything that can be done digitally, he can take over or prepare for you. Writing, calculating, designing, researching, building and programming, publishing, analyzing. A few areas, so you can picture it right away:
Customers. Answering inquiries, writing quotes, following up, scheduling appointments.
Texts and documents. Letters, presentations, contract drafts, meeting minutes.
Numbers and oversight. Analyzing spreadsheets, building overviews and dashboards, spotting anything unusual.
Visibility. Posts, newsletters, graphics, copy for your website, and keeping your social media pages up to date.
Marketing. Planning and running campaigns, placing ads, keeping an eye on budgets.
External communication. Webinars, landing pages, email sequences, invitations.
Research. Competitors, suppliers, prices, funding programs. And anything that moves you forward: new customers and markets, door-openers, sales and collaboration partners.
Organization. Sorting your inbox, follow-ups, reminders, bookings, travel and events, like your company holiday party.
He keeps an eye on everything for you. One of the most valuable things he can do is keep things in check. He makes sure everything adds up: Have all invoices been paid? Do the numbers line up with last month? Is a deadline about to run out somewhere? Was something ordered twice? As soon as he notices anything, he lets you know. That way a small thing never turns into a problem, and what usually slips through the cracks in day-to-day work doesn’t slip through anymore.
A whole webinar, from A to Z.
A big project shows just how far this goes: a webinar. Normally several people spend weeks on it: an agency for the advertising, someone for the graphics, someone for the tech, someone for the emails. Your AI employee can take on all of it.
You: We’re holding a webinar on our new offering on November 20. Take care of everything, from the advertising to the reporting. We have 3,000 dollars for ads.
He: Happy to. Tomorrow morning you’ll get the full plan for approval: schedule, dates, content, campaigns, and how the budget is split.
And here’s what he takes on:
1 · Content. Topic, flow and all the slides for the webinar, in your look. With a script, if you like.
2 · Ad creatives. Reels, visuals and ad copy for the advertising.
3 · Ads. He sets up the ad accounts, fills them with ads and runs the campaigns.
4 · Budget. He plans the budget, checks every day which ad brings in sign-ups, and moves the money to wherever it has the most impact.
5 · Sign-ups. Landing pages for registration, with a separate link for each sales partner if you like. That way you can see who invited how many guests.
6 · Tech. He sets up the webinar, for example on Zoom or WebinarJam.
7 · Email sequences. All the emails around the webinar: the confirmation, the reminders beforehand, the thank-you afterward and the recording for everyone who couldn’t make it.
8 · Reporting. A dashboard where you see everything at a glance: who signed up, how many attended, how long people stayed and which partner brought in the most guests.
What would otherwise keep several people busy for weeks is all in one hand with him, or more precisely, in many of his hundred hands. And you? You approve: the plan, the slides, the budget. The budget stays your limit, and he does the rest.
Your webinar might be called “Open House,” “Product Launch” or “Trade Show.” But the principle is always the same: you give him the whole project, not just one piece of it.
And your industry has its own tasks. A contractor has him turn on-site measurements into quotes, a tax firm has him request missing receipts, an agency has him analyze campaigns. Nobody knows your industry better than you do. And the one who turns it into tasks and carries them out from start to finish is your new AI employee.
What if my program isn’t on the list?
Ask him. It often works anyway: he can use programs and websites just like a person does, with a screen, mouse and keyboard.
A hundred hands. Now you know what for.
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